Shop TODAY Boxes

Experience Beauty New York

Join fellow beauty lovers at this first-of-its-kind event at the World Trade Center Oculus in New York City. Running from Oct. 16-18, Beauty New York will give attendees a behind-the-scenes look at the latest industry trends and innovations via live panels, product sampling, glam sessions and more. Purchase the Shop TODAY Beauty New York Box and receive a promo code for $10 off a ticket (while supplies last) inside your box. This discount can be applied to any of the three ticket tiers: Silver, Gold or VIP Platinum. Tickets start at $65.

Arocell

Super Collagen Mask (1 Mask)

This simple, one-step sheet mask was designed to support skin elasticity while simultaneously delivering hydration. It combines collagen with three types of hyaluronic acid to reduce fine lines and wrinkles, per the brand. While it’s packed with highly concentrated active ingredients to improve skin texture, firmness and self-regeneration, it’s still gentle.

$10.00 Value

Tirtir

Milk Skin Toner (150 ml)

If you’ve been curious about “skin milk,” now’s your chance to try the trend. This milky, fluid toner (also known as an essence) comes in luxe, vanity-worthy packaging and supports your skin barrier, thanks to the inclusion of ceramides, niacinamide and more buzzy ingredients that brighten, fight acne, resist signs of aging and deeply hydrate, per the brand.

$25.00 Value

Tirtir

Collagen Lifting Eye Cream (15 ml)

Designed to support the delicate under-eye area, this restorative cream comes in a roller ball format to gently deliver a thin veil of product. Formulated with niacinamide, vegan collagen, peptides and glycerin, it firms and hydrates while added vitamin C works to diminish the appearance of dark circles, according to the brand.

$28.00 Value

Tirtir

Ceramic Cream (50 ml)

Heard of “dolphin skin?” Similar to “glass skin,” it’s a skin care trend that prioritizes a bouncy, dewy look — and this “ceramic” cream can help you achieve it. Formulated with collagen, niacinamide and peptides, this whipped moisturizer firms, plumps and smoothes, per the brand. Plus, it comes in a chic glass container to elevate your everyday routine.

$35.00 Value

Then I Met You

Essence Light Sunscreen SPF 50 (50 ml)

We’ve already established the value of a milky essence, but this takes things up a notch as a two-in-one essence-SPF hybrid! Delivered in a practical tube that you can easily carry for reapplying on the go, it provides broad spectrum SPF in a lightweight formula that will seamlessly blend into all skin tones, per the brand.

$36.00 Value

Purito Seoul

Wonder Releaf Centella Unscented Serum (60 ml)

Designed to be used either directly after toner or as a final, pre-makeup priming step, this serum soothes, relieves redness and diminishes acne spots, per the brand. Made with centella asiatica, an ancient herb that’s popular in Korean skin care products due to its soothing properties, it can help relieve redness and discomfort, according to the brand.

$23.00 Value

Purito Seoul

Mighty Bamboo Panthenol Cream (100 ml)

We could all use a gentle moisturizer in our routine. Per the brand, this one uses ingredients such as bamboo extract and panthenol to mimic the body’s natural moisture barrier and support water retention. The brand recommends applying it in two layers, allowing the first to absorb fully before applying the second.

$23.00 Value

Allchada

Botanical Exosome Toner Pads (60 Pads)

Infused with botanical extracts to hydrate, calm and refresh your skin, these single-use toner pads were made to soothe. Formulated by experts, they’re free from harsh alcohols often found in toners, which the brand says makes them ideal for those with sensitive skin looking for a gentle solution.

$36.99 Value

VT Cosmetics

Reedle Shot 100 (50 ml)

If you’re looking for a quick foray into “glass skin,” go for this serum, which acts as a microneedling alternative by gently supporting your skin’s natural renewal process, per the brand. Formulated to reveal a clearer complexion without residue, it can diminish acne scars, treat pustules and reduce pigmentation.

$29.99 Value

Neogen

Real Niacinamide 15% Serum (30ml)

Delivered in a sophisticated dropper, this niacinamide serum is designed to target dark spots, reduce pore size and strengthen the skin barrier – a true multi-purpose skin care hero. The brand suggests applying it after toning, gently spreading it across the skin’s surface until thoroughly absorbed.

$38.00 Value

De:maf

Here-Oh My First Serum (145ml)

Formulated as a gentle foam and delivered in a pump, this lightweight essence absorbs in just three seconds, per the brand. It uses a low molecular hyaluronic acid to deeply penetrate the skin, tackling the root cause of dryness and leaving your face thoroughly moisturized, offering the benefits of a hydrating toner and a serum in one. The brand recommends applying multiple layers after cleansing — just be sure to shake well first to properly blend the mixture.

$29.99 Value